The Best 2020 Innovative Web Design Trends to Benefit Your Business
59% of consumers will choose a company based on good design alone. In fact, 45% of consumers surveyed said they would pay more for a product or service that uses good design. If your website is up-to-date, however, you could miss out on a number of potential customers.
By using these innovative web design trends, you can improve your site and stand out from the competition.
Otherwise, you’re falling behind the curve and letting your competitors take the lead.
Ensure visitors feel wow-ed the next time they visit your website with these web design trends of 2020.
1. White Space Meets Minimalism
When a potential customer visits your website, you want to appear professional and credible. Otherwise, they might have a difficult time trusting your brand.
A messy website that’s stuffed with content can feel overwhelming. Visitors might also have a difficult time trusting you if your site looks unorganized.
One way to clear out the clutter is to maximize white space.
Implementing white space throughout your pages will give your content space to breathe. Instead of squeezing everything together, white space gives the eyes time to rest between blocks of text. Otherwise, visitors might feel overwhelmed by too much information.
According to Stanford, 75% of internet users will make judgments about a company’s credibility based on their website’s design.
If your website looks messy and unorganized, your visitors will think the same about you.
By using a minimalistic design, you can keep the visitor’s eyes focused on key points on content. Instead of distracting them, you can use visual hierarchy to lead them down the page. As they scroll, they’ll learn more about your business, improving your online reputation.
The longer people stay on the page, the better the dwell time, which can improve your search engine ranking.
Using minimalistic design also encourages visitors to click around and explore for more information. Improving your clickthrough rate will improve your search rankings as well!
2. 3D Models & Renderings
Not all of our 2020 trends in web design are brand new concepts. For example, 3D rendering and modeling isn’t a new idea. However, both web design trends are taking 2020 by storm.
Why this year? Previously, 3D models were expensive to create. Most designers skipped 3D web design trends for more cost-effective tactics.
As the cost of creating 3D renderings decreases and more software tools become available, training for 3D design will increase.
When the price drops to create certain designs, the popularity often skyrockets.
This innovative web design trend will give site visitors a new way to interact with your products and services. 3D renderings also make learning online easier, which can benefit blog posts and video content.
3D models allow users to rotate visuals and navigate the models on their own. Interactive content will keep people on your site longer and increase clickthrough rates. It’s fun to play with, too!
3. Intentional Imperfections
Sharp corners and perfect proportions can make images look cold and surreal. Hand-drawn design elements, on the other hand, add a human element to your designs. Injecting imperfect designs can spark an emotional response, making it easier for you to connect with your audience.
You can add this innovation web design trend to your site by using hand-drawn icons. Adding heart and soul to these drawings will help you build an emotional connection with visitors.
Make sure your brand personality shines through in these unique, stylized drawings.
That way, site visitors will only associate these drawings with your brand.
Distinct elements such as hand-drawn icons and illustrations will also keep your site from looking cookie-cutter. Instead, open shapes and jagged edges speak to the imperfections of humanity, which will make your brand appear real and human in turn.
4. Soft Shadows & Layers
You can also create a pseudo-3D effect by using soft shadows and floating elements throughout your website. In addition to making your design look more interesting, this will also add depth to your pages. Layers create an immersive web design experience that will help draw visitors in.
This innovative web design trend isn’t exclusive to shapes. You can also layer your text and photos to help content pop.
If 3D elements feel too heavy, try a 2D layout with soft drop shadows instead.
5. Photography Collides with Graphics
Mix up real photography alongside graphics. Feel free to use photos of people to encourage a human connection with visitors. You can also mix in photos of your products or services in action to benefit your brand.
Then, overlap your unique graphics on top of your photos.
Let creativity reign! This web design trend will give your website charm by adding collage-like imagery to your pages. Instead of bland photography, adding unique graphics can give more personality to your pages.
Adding personality to your website is an underlying factor in all of our web design trends of 2020.
6. Framing
You can also add more white space to your website by framing your content. However, these frames don’t have to remain white. Instead, use your brand colors to frame photos, text, and other elements.
Framing allows you to move away from parallax designs while still ensuring content pops off the page.
Combine this innovative design trend with full-bleed layouts to give your content structure. As a result, you’re organizing your content and prioritizing specific elements.
7. Luminous Layouts
Let your content glow! More sites now feature futuristic, glowing color schemes. Feature shades such as brilliant blues, purples, pinks, or other glow-in-the-dark neons on your site.
Then, combine these colors with dark, muted shades to help your content glow.
This trend can give your content a bold pop.
8. Minimal Navigation
As more people use mobile devices and smartwatches, website navigation bars continue to shrink. This innovative web design trend helps visitors feel immersed in your content.
However, make sure they can still get around!
Design It Right: 8 Innovative Web Design Trends for 2020
With these eight innovative web design trends, you can ensure your site stands out in 2020. Don’t fall behind! Instead, update your site with these immersive web design trends for the new year!
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