Why Your Albuquerque Business Needs Local SEO
Albuquerque businesses with brick-and-mortar storefronts or a designated service area can leverage the power of local SEO techniques to boost sales. A strong online presence – especially for small businesses – is important for attracting and retaining customers.
Local SEO is a powerful tool that drives traffic to your website, improving your online visibility and ultimately increasing your bottom line.
Take your business to the next level by learning:
What is local SEO?
Local SEO is a digital marketing strategy. It optimizes your business’s online presence to make it appear more prominently in local search results.
The goal of local SEO campaigns is to help businesses increase their visibility in search engine results pages (SERPs) for searches related to their location and services.
For instance, if you’re an automotive repair shop, you may want to use the local SEO keywords “repair shop near me” in your website content. Search engines like Google and Bing use your location combined with SEO keywords to match your business to prospective clients searching for services in their neighborhoods.
Local SEO vs. traditional SEO
SEO is a complicated digital marketing strategy. Local SEO is only one aspect of a well-rounded SEO marketing plan. Your business also can benefit from traditional SEO. Here’s how they differ.
Category | Local SEO | Traditional SEO |
Target Audience | Local customers searching for nearby businesses. | A broad audience searching for general topics. |
Keywords | Location-based keywords, long-tail keywords. | General keywords, short-tail keywords. |
Content | Localized content that caters to a specific region or location. | General content that caters to a wider audience. |
On-page optimization | Google My Business, local schema markup, local content optimization. | Meta tags, header tags, keyword optimization, content quality. |
Link building | Local citations, local backlinks. | High-quality backlinks from authoritative websites. |
Reviews | Local reviews and ratings are crucial for building reputation and credibility. | Reviews are important but far less specific to location. |
Goals | Increase visibility in local search results, drive foot traffic to a physical location. | Increase website traffic and online visibility on a national or global scale. |
Results | Improved visibility in Google Maps, increase local search rankings, more local traffic and leads. | Higher search rankings on a national or global level, more website traffic and leads. |
How does local SEO work?
Local SEO works by increasing your business’s visibility to prospective customers within a specific geographic location. Unlike traditional SEO, which casts a broad net for a wider audience using general keywords, local SEO aims to attract nearby customers searching for the products or services they need.
Some of the key elements of local SEO include Google My Business, local SEO keywords, and local link building.
Google My Business
Google My Business (GMB) is a free tool from Google. You can use it to create a business profile that shows up in local searches for your products or services. Your GMB profile should include your business name, address, phone number, business hours, website URL, and customer reviews.
Optimizing your GMB profile increases your chances of appearing in what Google calls a “map pack.” This is a listing of businesses within a specific geographic area that show up in search results for local queries.
Local SEO keywords
Local SEO keywords inserted in metadata helps your website rank higher in local search results. For example, a jeweler in Albuquerque might strategically use the local SEO keywords “Albuquerque jeweler” or “jeweler near me” to boost the chances of appearing in a local search for those services.
Local link building
Building high-quality, relevant backlinks from local websites helps improve your authority and credibility with search engines. Local business directories and industry-specific publications qualify as sources for local link-building that counts.
Online reviews
Encouraging your customers to leave reviews on your GMB profile or other review sites like Yelp and TripAdvisor helps build your reputation and credibility. It also can boost your visibility in local search results.
Why is local SEO important for Albuquerque businesses?
Local SEO is one part of a digital marketing strategy designed to boost sales and turn casual customers into brand loyalists.
Using local SEO techniques gives small businesses a competitive advantage when competing with larger companies with a national or global presence. Nine out of 10 consumers prefer supporting a local business over a national chain. Using local SEO helps those customers find your business.
Businesses with a specific niche need to find their people to stay profitable. Local SEO helps reach your target audience to improve the chances of converting website visitors into paying customers.
Benefits of local SEO for Albuquerque businesses
Besides creating a competitive advantage and helping reach a target audience, there are several other benefits of incorporating local Albuquerque SEO methods for businesses.
- Increased visibility. By optimizing your online presence for local search, you can improve your chances of appearing in the top search results for location-specific search queries. Better online visibility means more foot traffic in your physical location.
- Higher conversion rates. Local SEO allows you to better target your ideal customers. These are people actively searching for your products or services who are ready to buy.
- Better user experience. Local SEO best practices involve improving your website’s usability and user experience. This can include optimizing your website for mobile devices and providing accurate business information. When customers find what they need on your website, they’re more likely to buy.
Albuquerque businesses successfully using local SEO
Local Albuquerque businesses have successfully used local Albuquerque SEO to boost their visibility with customers and drive more traffic to their websites. Harris Jewelers and Rio Grande Automotive are two examples of businesses focused on finding their target audience – consumers in the Greater Albuquerque area – looking for their products and services.
Both businesses use local SEO techniques within their website content, including regular monthly blog posts, to build authority and drive traffic to their brick-and-mortar locations.
Finding trusted Albuquerque SEO providers
Working with a trusted Albuquerque SEO provider makes using local SEO to grow your business easier. BK Design Solutions provides customers with a team of SEO experts who carefully craft content designed to appeal to local SEO search queries.
Contact us to schedule a no-obligation consultation to unlock the power of local SEO for your brand.