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How to Create a Winning Web Design

Two women look at a web design in Albuquerque on a desktop computer screen.

Creating a winning web design in Albuquerque isn’t difficult when you follow some basic design principles. Working with a skilled web designer is one of the keys to success when unlocking the power of your website to achieve your goals.

Maybe you’re an e-commerce that wants to convert more traffic into viable leads and sales. Maybe you’re an artist who wants to generate publicity for your latest work. Whatever your reasons for creating a website, a winning design improves the user experience, helping you to achieve your objective.

In this blog, we discuss how to create a winning web design, focusing on the following:

What are the key elements of a winning web design?

Several key elements work together to create a winning website design, including intuitive navigation, a compelling value proposition, and a strong visual hierarchy. Let’s examine each of these components to discover their role in helping your website achieve your goals.

A clear and compelling value proposition

A value proposition is a statement that clearly communicates the unique benefits of your product or service to your target audience. To be effective, it should answer the question of “what’s in it for me?” that prospective customers ask before buying a product or service.

Here are some tips for creating your value proposition:

  • Identify your target audience so you can understand what it is they need from your product or service. Consider their needs, pain points, and motivations for buying.
  • Differentiate yourself from competitors by establishing a unique selling proposition (USP) that clearly states what you offer that no one else does.
  • Use strong language that conveys confidence and authority. Use active voice and action-oriented verbs to create a sense of urgency and motivation.

Intuitive navigation

Intuitive navigation refers to how easy it is for visitors to your website to find the information they need and go quickly and smoothly between pages on your site. It’s an essential component of establishing a solid user experience, which is important for appearing at the top of search engine result pages (SERPs).

Some design elements of websites with intuitive navigation capabilities include:

  • A search function prominently displayed and easy to use.
  • Consistent placement of navigation elements throughout the site.
  • Using breadcrumbs to show users their current location on your website.
  • Using visual cues like icons or images to help users engage with content.
  • Limiting the number of navigation options.
  • Ensuring that all navigation elements are functional and lead to the correct pages.

Strong visual hierarchy

Visual hierarchy refers to the arrangements and organization of elements to guide the user’s attention to important information. It’s how you let visitors to your web pages know which information is the most relevant to create a clear and logical flow of information.

If you want visitors to quickly understand the content and purpose of your website, you must use visual hierarchy techniques to improve the user experience. They include:

  • Color to highlight important information or create contrast between different elements.
  • Contrast between elements creates visual hierarchy. For instance, using a lighter background color with dark text signals the text is the most important information on the page.
  • Size designates importance by drawing attention to key information in a larger font size, image, or graphic.
The same website displays on three different screens: a desktop computer, a tablet, and a mobile device.
Choose website colors that align with your business branding.

How do you choose the right color scheme for your website?

Choosing the right color scheme for your website is an important part of the design process. It impacts user behavior, so you can choose colors based on the actions you want your target audience to take once on your site.

Here are some tips for selecting a color scheme that achieves your overall goals for your website:

  • Understand color psychology. Different colors evoke different emotions and feelings in people. For instance, red signifies passion and energy, while blue is associated with calmness and trust. Understanding how colors appeal to a person’s psyche can help you choose the ones that best represent the mood you wish to evoke with your website.
  • Consider your brand identity. If you’re a business, you likely have gone through a branding process that included establishing fonts, logos, and a color palette that represents your brand across all marketing materials. Make sure your website color scheme aligns with your branding.
  • Think about user experience. The heart of all crucial website design decisions is how they impact the user experience. Choose colors and design features that improve readability and ease of use.
  • Choose complementary colors. If you don’t already have branding in place that established a color palette for your brand marketing materials, then rely on an online tool to help you choose complementary colors for your website to ensure they’re easy to read and pleasing to the eye.

How can you optimize your website for mobile devices?

Optimizing your website for mobile devices is no longer a choice, but a necessity. With more than 90% of users accessing the internet from their mobile devices, your website must automatically respond to the size of the screen accessing it if you want to stay competitive.

There are several steps you can take to make sure your website is mobile-friendly. They include:

  • Use a responsive design that allows your website to automatically adjust to different screen sizes based on the device type accessing it. When implemented correctly, it eliminates the need for a separate mobile version of your website.
  • Simplify the design to avoid large graphics and other design elements that fill up the small screens of most mobile devices, making it difficult to navigate easily.
  • Optimize graphics, images, and videos to compressed sizes so they don’t interfere with page speed load times.
  • Use mobile-friendly fonts like Adobe Garamond, Baskerville, Georgia, and Roboto. Not all fonts display well on mobile screens, so stick with ones that are proven easy to read like those mentioned above.

Don’t forget to occasionally test your website to ensure it’s displaying well on mobile devices. You can use Google’s free Search Console tool to test your website’s performance. Just plug your website URL into the tool and wait for the results. If there are issues, the tool makes recommendations for improvement.

A person's hand is holding a white board marker and writing words related to copywriting and digital marketing on a white board.
Compelling copy helps search engines – and people – get excited about your website.

What are some tips for writing effective website copy?

You can have the most intuitive and functional web design in Albuquerque. It’ll still fall short with your target audience without compelling website copy to engage and guide your readers.

Most website developers don’t understand the importance of effective copy. BK Design Solutions not only understands its significance, but we work with high-quality copywriting professionals to ensure your content is on-point.

Here are some of the strategies our team uses to create effective website copy.

Use clear and concise language

More isn’t necessarily better. One of the hallmarks of good copy is clear and concise language. Your website should be easy to read and understand. Use short sentences and paragraphs. Avoid jargon and technical terms unless there truly is no alternative.

Break up long blocks of text with visuals, bullet points, and subheadings. Not only do these techniques make it easier for humans to quickly find what they need, but it also appeals to search engine bots who can more easily crawl and index your page when it’s formatted this way.

Focus on benefits, not features

We’ve all seen product or service websites that include long lists of features for whatever they’re trying to sell. A huge mistake some brands make is telling, not showing.

A better approach is to look at a problem one of those features solves, then use that language to describe the product or service. For instance, if you’re showcasing noise-canceling earbuds, instead of saying they block 99% of outside sounds, say something like, “escape the sounds of the city with the power of XYZ.”

Talk like your customers

Using fancy words never goes well with most people visiting your website. It neither impresses them nor makes them want to buy your product or service.

Instead of using industry jargon or complex terminology, use a conversational tone. Read your website copy out loud to hear how it sounds. If you can’t imagine yourself saying those words to another person during a normal conversation, then they’re not appropriate for your website, either.

If you’re not sure how your customers talk about your product or service, check out some of their reviews. Use the language they use to refer to what you’re selling. Then, mimic it on your website.

A mobile phone with a "buy now" CTA displayed on its screen.
A strong CTA helps users know what action to take next.

How do you create a strong call-to-action (CTA) on your website?

No website is complete with a compelling call-to-action (CTA) that guides visitors to the desired action. Whether you want them to subscribe to your newsletter or book a demo of your product, the best way to achieve that goal is with a clear and specific CTA.

Here are some tips for crafting a strong CTA that convinces website visitors to take the next steps in their relationship with your brand.

  • Use action verbs to create a sense of urgency that motivates users to complete a desired task before leaving.
  • Avoid vague language like “click here” and instead use words like “sign up now” to make it crystal clear what you’d like users to do.
  • Offer value that convinces users they’ll get some kind of value in return.
  • Display it prominently on the page, using easy-to-click buttons to make it more mobile-friendly.

How can you measure the success of your web design?

Using analytics tools like Google Analytics and Microsoft Clarity can help you measure the success of your web design. Both are free tools that show you how users engaged with your website so you can tweak the design or content to improve engagement.

Some of the metrics you’ll want to consider include:

  • Bounce rate measures the percentage of people who navigated away from your website after viewing only one page. While a high bounce rate might mean visitors are not engaging with your site, it’s not a singular determinator of your website’s success. Use it in combination with other metrics to get a more complete picture.
  • Conversion rate is the number of visitors to your website who took a desired action – filling out a form, subscribing to a newsletter, making a purchase – before leaving your site. Tracking the conversion rate can help identify areas for improvement like design, content, and marketing strategies.
  • User engagement is an important way to determine if your website is performing up to your standards. It encompasses several aspects, including pages per session, social shares, and comments or feedback. The longer a visitor spends on your site interacting with various elements, the stronger your website design.

Create a winning web design today

Your website is a digital representation of your brand or idea. Make sure the design, content, and other elements work together to engage visitors and convince them to take the next step.

Not sure how to create a winning web design in Albuquerque? BK Design Solutions relies on a team of web design professionals who can take your digital marketing goals and bring them to life on the screen. Give us a call today to schedule a no-obligation consultation to create a winning website design.

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