Forget About Wix: Custom Websites Are Better
Not having a website is one of the biggest mistakes a brand can make. An online presence validates your legitimacy, helps customers find your products or services, and provides a platform for communicating with your target audience.
Choosing the right platform for your website is crucial. It’s tempting to go with one of those build-your-own services like Weebly or Wix.
While website builders like Wix offer convenience, custom websites have emerged as the preferred choice among businesses and individuals who want to make a unique impact online.
Working with a Houston web design company can help you customize your website to stand out in a crowded field of competitors or make a name for yourself after a new business launch.
In this blog, we break down 5 reasons you should forget about Wix and choose a custom website designer instead.
1 – Tailored Design and Branding
Do-it-yourself website builders such as Weebly and Wix are attractive to brands and individuals who want to get online quickly. While their drag-and-drop design tools make it relatively easy for anyone to create a basic website, you must have some basic HTML coding knowledge if you want to get creative with your design on these platforms.
Customized websites offer a level of design flexibility that Wix templates simply can’t match. Tailoring every aspect of your website’s appearance to align with your brand identity ensures a consistent and professional look.
A Houston web design company can take your visual brand guidelines – color palette, fonts and typography, graphic design and imagery, and logo – to craft a website that is easily identifiable as belonging to your business or organization.
With website builders like Weebly or Wix, you must go with the themes they have available or know how to use HTML code to incorporate an original design.
2 – Scalability and Performance
As your business grows, your website must keep pace. Custom websites are built with scalability in mind. Working with a skilled web designer ensures a seamless integration of new features and functionalities when needed.
Adaptability is the name of the game with a custom-designed website from a Houston web design company. Experienced designers know how to future-proof your website so it remains responsive and performs optimally, even during high-traffic times.
On the other hand, Wix’s limitations in customization and functionality could hinder the scalability of your site. You may end up spending more money to migrate your site to a different platform if your brand outgrows the basic features available on these kinds of one-size-fits-all web design platforms.
3 – Search Engine Optimization
A significant factor in the success of any brand is its visibility in search engines. Creating a website using Weebly or Wix doesn’t automatically get you found online. You must know how to use their somewhat clunky Search Engine Optimization (SEO) tools to help your ideal customer locate your site.
You have more options and control for the optimization of on-page elements, code structure, and site speed with a custom-designed website.
This control translates into better SEO performance, ultimately leading to higher search engine rankings.
4 – Unique Features and Functionalities
Every business has unique requirements when it comes to website features and functionalities. If you’re an e-commerce, you need a robust check-out process that makes it easy and secure for your customers to buy the products they need.
Custom websites from a Houston web design company empower you to incorporate tailor-made features that directly cater to your audience’s needs.
Whether it’s an intricate e-commerce system or a sophisticated booking platform, custom development ensures that your website provides a seamless user experience.
5 – Ownership and Control
When your brand opts for a custom website, you retain complete ownership and control over your site’s code and data. This level of access safeguards your digital assets and allows for quick and efficient updates when necessary.
Wix and Weebly websites are hosted on their servers, meaning you’re tied to their platform. Any changes they make to their services affect your site and how it displays online.
Neither platform provides direct access to the source code, limiting your ability to fine-tune elements beyond what their tools offer.
Hire a Houston web design company today
Creating a website that accurately reflects your brand’s vision and values takes time. Don’t risk losing control of how you represent yourself online by using a DIY website builder.
Rely on a Houston web design company to guarantee the design, scalability, SEO, unique functionalities, and ownership rights you deserve.